The hottest Italian fragrance around, Isotta Fraschini draws on it's racy tradition to drive home an exquisite cologne for men… Gentry have tracked down this rare scent – the fragrance of choice for gentlemen in the know.  

It’s not every luxury Italian car manufacturer that can turn itself into a men’s luxury goods maker as effortlessly as Isotta Fraschini. During its heyday in the early decades of the 20th century, Fraschini was the automobile of choice for continental aristocracy and Hollywood silent film stars alike. No surprise, then, that chic, elegant, refined Rudolf Valentino is something like its male-muse. Lately, the firm has turned its attention to leather, silk, shoes and cologne, bringing together modern precision and old-world values.

Isotta Fraschini’s cologne for men , developed in 2007, hearkens back to the heady 1910s-20s, and in our lean financial times, there is something even comforting about this sumptuous, rich fragrance. With top notes of lemon, bergamot, terragon and cypress; middle notes of cedar and galbanum; and base notes of tonka bean, benzoin, styrax, sandalwood and vanilla – this is a sensuous, all-Italian scent that is warm without being heavy, citrusy without being sharp or summery. Think of drive through Tuscany (rather, a drive through Tuscany 100 years ago), with the scent of flowers, spices and pines in the air. It’s a strong, seductive and romantic cologne for men.

Isotta Fraschini is still a well-kept secret – it’s bloody hard to find! – but we’ve found it. Head to Murdock London. In their mission to search out unique, luxurious products for men who have both a passion for tradition and an eye for the contemporary, Murdock now carries it in both its London shops and online. It’s just the thing for the dark, early evenings of winter.

Related Features:

1. Designers and their Fragrances
2. Scents from heaven